Question

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the ________.
a. marketing
b. line extensions
c. brand experience
d. product mix
e. word-of-mouth elements

Answer 1

Answer:C. Brand experience

Explanation:Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.

Answer 2

Answer:

c. brand experience

Explanation:

Brand experience is a form of experiential marketing that influences the feelings, sensations as well as thoughts of customers towards the brand, in such a way that customers feel satisfied and would long to patronize and trust the brand for providing solutions to their problems. Brand experience would help establish a kind of connection between the company and the customers in a beneficial way that would help retain customers.