The music industry's use of big data shows how information about buyer behavior and the overall business environment is vital to effective managerial decision making. All of the factors listed below facilitate decision making for music industry except:_______.A) Musicians can interact with fans via social networks.
B) Big data allows record executives and band managers to find patterns and discern market trends.
C) Big data allows executives to see what factors "move the needle" across a variety of metrics.
D) Data analytics permit record company executives to overlay information about an artist's appearance on a TV show.
E) Big data helps in increasing revenues from paid downloads.

Big data is defined as ways in which there is analysis, processing and extraction of relevant insights from complex and large amount of data. Traditional data processing software cannot treat this type of data as it is too large for it.

All other options involves the use of big data, but big data does not help increase revenues from paid downloads. The process of downloads is straightforward and does not need in-depth analysis to get insights from large data.