Question

Tara is responsible for the strategic planning retail planning process in her organization. She has identified the strategic opportunities. Which of the following steps is most likely Zara's next stage in the strategic retail planning process?A. Evaluate strategic opportunities. B. Establish specific objectives and allocate resources. C. Identify strategic opportunities. D. Develop a retail mix to implement strategy. E. Evaluate performance and make adjustments.

Answer 1

Answer:

A. Evaluate strategic opportunities.

Explanation:

In strategic retail planning the steps begin with definition of business mission, conduct situation analysis, identify strategic opportunities, and the next stage is to evaluate the strategic opportunities.

In the evaluation stage we look at how feasible a strategic opportunity is. A choice is made between different alternatives to come up with the best choice for the business.