Answer:
B. To increase conversion rate of your website traffic, A/B testing can be beneficial
Explanation:
A/B testing is also called split testing or bucket testing, it is a technique that involves determining which version of a Web page or an application works better by comparing two versions. A/B testing is one of the ways through which one can optimize a website funnel, it is also a way of gathering information about qualitative and quantitative user on a website.
A/B testing helps to make minor changes to a webpage, achieve significant improvement.