Answer:
Integrated marketing communication system
Explanation:
Integrated marketing communications (IMC) is a simple concept and process through which organizations accelerate returns by taking a customer-centric approach including communicationa and massages to aligning their marketing and promotional objectives with their business or institutional goals so that they work together in harmony.
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, directmarketing, and social media.
