Question

________is one of the most substantial influences on buyer behaviors and attitudes. It is the smallest, most immediate reference group with whom one learns how to use consumer products and services and the brands they often continue to use for life.

Answer 1

Answer: Family.

Explanation:

The family a consumer is born into, strongly influences the way that consumer would make purchase for the rest of their lives. This occurs because in the family, the consumer is groomed to love a certain type of food, fashion and develop a specific type of taste that remains with them as long as they live.