Over the course of 40 years, Frank grew his company to six package shipping stores. With his retirement approaching and the increased competition, he decided to reduce the number of locations to two. Frank’s reduction of effort represents a
A defensive strategy consists of a company's actions directed for protecting its competitive advantage. A company pursues defensive strategies to protect competitive advantage through protecting existing market share. Such is the case with Frank, to be able to Monitor and withstand competition he had decided to engage that sort of defensive strategy.
