Answer: 1. Industry data
5. Account settings
Explanation:
The optimization score gives an insight into how efficiently a user's Google search advertisement is working. The score which ranges from 0 - 100%, works along with the recommendations provided by Google to enable the user to optimize his search ad campaign. Different recommendations, result in fluctuations in the optimization score.
Several tools are used in calculating the optimization recommendation.
In the list of options provided, Industry data gives a statistical perspective, thus providing insight on how visitors use certain ads. Account settings are also a tool used in the calculation of optimization score.