Question

Carl wants to buy a video game console. He has identified two important attributes to compare: price and gameoptions. Carl decides that he will reject the consoles that fail to meet the minimum cutoffs he has set for both theattributes. Which of the following decision rules is Carl employing to choose a video game console?a. The elimination-by-aspects ruleb. The compensatory rulec. The conjunctive ruled. The lexicographic rule

Answer 1

Answer:

The conjunctive rule

Explanation:

Conjunctive rule in consumer decision-making involves the customer making a minimum acceptable level of each of the attributes that affect buying decision. Once the product does not meet any one of the set criteria the product is discarded.

In this instance Carl wants to buy a video game console. He has identified 2 attributes and set a minimum acceptable level that if not satisfied the product will be rejected. He is using the conjunctive rule in making purchases.