Answer:
b. the firm's competitive assets that determine its competitiveness and ability to succeed in the marketplace
Explanation:
A Company must match it's available set of resources with it's capabilities. Resources should be optimally utilized and capabilities need to be harnessed in the best possible manner.
Efficient utilization of resources and capabilities yields competitive advantage to a firm. Competitive advantage refers to some unique way or process or capability, specifically available to an organization which gives it a competitive edge.
Resources and capabilities, thus represent a firm's competitive assets which determine how well it competes in the market and also casts a significant bearing upon it's ability to succeed.
