Question

A Better Mousetrap, Inc., is a manufacturing company that sells pest control systems. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior vice president Marc Wallace recommends expanding sales overseas as a way to increase company revenues.


Wallace expects that markets abroad will soon become fully aware of the existence of the product and its benefits. At that point, the mousetrap will be in which of the following life cycle stages?

Maturing product stage

Adapted product stage

Standardized product stage

New product stage

Answer 1

Answer:

Maturing product stage

Explanation:

Maturing product stage -

It refers to the stage where the product becomes famous is and is widely known by all , is referred to a the maturing product stage .

In this very step the demand and sale of the goods and services reduces slightly , and hence , the profit margin reduces slightly .

Hence , at this very step of the product , the foreign import and demand starts to increases with a steady pace , which benefits the company .

Hence , from the given scenario of the question ,

The correct answer is maturing product stage .