Question

Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.

(A) production concept
(B) societal marketing concept
(C) selling concept
(D) product concept
(E) marketing concept

Answer 1

Answer:

b. societal marketing concept

Explanation:

Societal marketing concept -

It refers to the marketing concept in the society , where the welfare of the human beings is considered to as the most important aspect .

In this practice , the social responsibility like any health issue , social issue is the top most priority .

The practice require making good marketing decision which are in favour of the consumers , and helps the company and the humans in the long term way .

Hence , from the given scenario of the question ,

The correct answer is b. societal marketing concept  .