Answer:
c. Neglecting the Other Side’s Problems.
Explanation:
To be an effective negotiator one must understand what his interest is and what he can compromise and the limits to what can be given to the other party (that is no-deal options).
It is even more important to understand the other parties problem. This can be used to guage their interest and how it can be met.
Not considering the counterparty problem is a mistake the negotiating team have made. If the other partie's problem is not understood then there won't be an effective way of negotiating.