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This paper explores the role media play in safeguarding cultural diversity, promoting cultural dialogue, facilitating the exercise of cultural rights, fostering cultural understanding and cultivating intercultural citizenship in the age of globalization. The paper highlights several interconnected leverage points: media content, practices, processes, ownership, education, structures, and policies. It argues that fostering cultural diversity in and through the media can go along way toward bringing a civic discourse which favors tolerance and facilitates co-existence. It can contribute to the breaking down of cultural barriers, the initiation of cultural dialogues, the empowerment of marginalized groups, and the practice of good governance. At the same time, tills paper argues, the celebration of difference does not preclude the valuation of a common cultural core or a common humanity which brings people together in spite of their differences.
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