Question

Another marketing executive points out that a contractual agreement will allow Derrido to blend in with the local market, and goes on to argue that this will be advantageous to the company. Which of the following, if true, would strengthen this argument?(A) Consumers in many countries have limited resources with which they can purchase entertainment.(B) Consumers in many countries are wary of what they perceive as American cultural imperialism.(C) Contractual agreements usually require the foreign partner to display the originating firm’s brand as prominently as possible.(D) Contractual agreements initiated by an American company often make for contentious relationships with the foreign partner.(E) Foreign consumers briefly resist cultural imperialism but then quickly embrace American cultural products.

Answer 1

Answer:

(B) Consumers in many countries are wary of what they perceive as American cultural imperialism.

Explanation:

American imperialism are defined as policies that the government creates to extend the political, cultural, and economic influence of the United States beyond its borders to other countries.

Derrido is an American firm that produces animated TV series. They are considering going into contracts that will help them expand abroad.

A marketing executive said getting a contractual agreement will help the company blend into the market.

If consumers feel Americans are imperialists, this strategy will help the company gain acceptance overseas.