Answer:
Differentiating
Explanation:
Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as Differentiating.
Differentiating marketing: It is a strategy when company campaign the product that target two segment of market or two location or two age group.The purpose of differentiation is to gain competitive advantages. It create specialized or differentiated product for different segment in the society. It is one three basic business strategies given by Micheal Porter.
Three basic business strategies are:
