Question

Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. The next step is to
Select one:
a. develop a positioning strategy.
b. establish her overall objectives.
c. decide on a targeting strategy.
d. evaluate the attractiveness of each segment.
e. categorize each market segment by consumer demographics.

Answer 1

Answer:

D). Evaluate the attractiveness of each segment.

Explanation:

As per the question, the next step in the process after identification of potential market segments for the catering service business would be 'evaluation of the attractiveness of each segment' as this would assist in extracting the needs(lifestyle, eating patterns, etc.) of that specific group of audience and make strategies accordingly to cater to them effectively and efficiently. This segmentation assists in targeting the costumers and make their strategies more buyer/consumer-oriented which enhances the chances of being successful in the project/business. Therefore, option D is the correct answer.