Answer:
Psycho-graphic segmentation
Explanation:
Psycho-graphic segmentation is a type of segmentation in which the customer group is broken down into sub-units. It will pertain to the value, beliefs and opinions and activity.
There are different factors affecting segmentation:
Some factors reached it.
Use those factors that inform the segmentation of the decision.
Deal with a new segment that you have no idea that you are dealing with a new product.
