Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides whether or not to try the product.
During the Decision to adopt stage the customer decides whether or not to try the product.
Explanation:
Diffusion of Innovation (DOI) Theory,was framed by E.M Roger in the year 1962.
Diffusion of Innovation (DOI) Theory,is one of the most oldest theories of social science.
This theory explains that how a new idea,product or behavior is first introduced and then how it diffuses ,and becomes a part of the social system as a whole
