Question

JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.

Answer 1

Answer: C) image

Explanation:

Product image is a lot like brand image. It represents how people perceive and view a product. It is essentially what people believe about a product and what the product stands for.

This image could come about from different ways ranging from the history of the product, to advertisement and everything in-between.

JoAnn Fabrics Inc are therefore concerned about the Product Image.