Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line.
Idea screening in business development is the art of gathering ideas which are then thoroughly screened, contrasted and compared with each other in order to choose the best suited for the growth of the business
