Question

When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the evaluation of alternatives process. Group of answer choices True False

Answer 1

Answer:

False.

Explanation:

The correct answer is: When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the adoption process.

The adoption process can be defined as the stage of consumer behavior, which he decides to adopt / buy a product. This step occurs when the judgment of the characteristics of the product in question produces positive results for the consumer.