Question

Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide tailored products and services. This scenario illustrates the concept of: a. mass customization. b. green marketing. c. cannibalization. d. place marketing.

Answer 1

Answer:

The answer is a. mass customization.

Explanation:

Production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at low unit costs associated with mass production is Mass customization. Mass customization aims to deliver products and services that best meet individual customers’ needs.