Question

Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy.a. local marketing
b. market development
c. diversification
d. product adaptation
e. product development

Answer 1

Answer:

B.

Explanation:

is the process whereby a company or cooperation identifies and develops new market segments for current products. It targets both non-buying customers in current segment and new customers in new segment.

Lark Inc. plans to open stores across major south Asian cities is a market development strategy of targeting new customers in new segments.

It is a product market strategy whereby a company introduces its goods and services to markets other than those it is currently operating in.