Option:
A) cognitive mapping approach
B) evoked set
C) multiattribute approach
D) affect referral
Answer: C. Multiattribute approach
Explanation: Multiattribute approach is an evaluation approach used to evaluate various attributes of certain type of material or Product from different makers or service providers before taking a final decision on which choice or brand to choose. Multiattribute approach helps the customer to categorize the products or services based on Specific attributes or features after which the one with the most appealing or appropriate features will be considered for purchase.
Attributes such as price, color,style materials texture and durability,shelflife etc are examples of what can be used to evaluate a product.
Answer:
The correct answer is letter "C": multi-attribute approach.
Explanation:
The multi-attribute approach is practiced by consumers to gain insight into the many different variables that could determine their purchase decision. More than taking that decision only by looking at the product's price tag, consumers make research on the feature of the good or service and compare one another to find out which is the most suitable according to their needs.
