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21-02-2020
Business

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Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an online stock investment and trading subsidiary, SS, where investors can trade stocks at the lowest rates in the industry. The subsidiary has less than one percent market share, but it faces a very high business growth rate. In the brokerage industry, the competition is fierce and all players are cutting their online commission rates.

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stanfordgoddy stanfordgoddy

24-02-2020

Answer:

Cash cow

Explanation:

The BCG matrix a model developed in 1970 is a tool that graphically represents a company’s products and services to help it decide what it should keep, sell, or invest more in.

Therefore, the jargon 'cash cow' is used to refer to Swift Stock because it uses little investment capital to achieve maximum returns through it use of it's excess profit to establish an online stock investment and trading subsidiary.

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