Question

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. Concern about the __________ element of the marketing mix would make them eager to be featured their recipes in an upcoming edition of Taste of Home magazine.

Answer 1

Answer: Promotion

Explanation:

 The promotion element is one of the type of important component in the marketing mix as it helps in communicating with the customers for promoting the various types of products and the services in the market.

The promotional based marketing element is basically focuses on the various types of components are as follows:

• The personal selling
• Advertising
• Sale promotion
• The public relations

 According to the given question, the Owner basically concern about the promotion element for the purpose of selling their recipes by adding some extra features for making the recipes more effective.

 Therefore, Promotion is the correct answer.