Answer:
The correct option is Occasion segmentation
Explanation:
Occasion segmentation involves dividing consumers into different groups based on seasons.
Since some products are thought of been a perfect fit for certain periods of the year,it makes a business to wait for the period such that revenue can be maximized and the consumers' needs would ultimately be satisfied.
Raincoat for instance is not appropriate in all seasons,neither is air conditioner useful all year long.
