Question

Chris bought Timberland boots because he felt they were perfect for his outdoor activities. Pat bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Pat's behavior is ___________.b. his evoked set.
c. lifestyle. d. learned behavior.
e. brand association.

Answer 1

Answer:

c. lifestyle

Explanation:

The reason why Patrick made his choice was because of his style of living, the way he spends his time and money. He is someone that love to live a stylish life, thus the reason behind picking the boot. This better reveals psychology and not functional needs.