Answer:
C) reliability quality scale.
Explanation:
Lieutenant Colombo, the owner of the Peugeot, clearly has chosen to keep using the car, not because of how it looks, but because everytime he turned the keys, the car would start. This means that the car works as intended, which is the very definition of reliability.
In other words, the Peugeot is so reliable, that even if it looks poorly (it is described as an eyesore) it is still in use.