Question

Lifetime Television, an American cable television company, specifically targets female viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles. This is an example of a ________ strategy.

A) focused niche B) price leadership C) cost leadership D) market leadership

Answer 1

Answer:

A) focused niche strategy

Explanation:

A niche is a specific section of a market. In this case, the specific section of the market is female viewers.

Lifetime Television has found that tailoring its products to a specific niche (female viewers) is a good strategy. They have decided to do so instead of trying to attract a larger section of ther market (for example, they could be a channel that appeals to both men and women, but they have chosen not to do so).