Question

Quinn makes picture frames from driftwood found on the beach. She has chosen to individually market to customers and makes frames to fit their specifications. If Quinn wants to grow the business larger and be more successful, what is she required to do?

a. provide a generic experience for costumers
b. market to a general, wider market
c. change its production strategy and marketing mix to scale up to meet growing demand

Answer 1

If Quinn wants to grow the business larger and be more successful she needs to market her product to  a general, wider market(B)

Explanation:

• Market Expansion  is an important growth strategy that is adopted by companies to penetrate in the potential market.

• Companies need to assess their area of assets and uniqueness quotient and explore the potential market.

• Companies can expand into the new market with either their existing product or can altogether introduce a new product based on the customer's demand.