The owner of Elan Style Inc., a global fashion house, features in all of his stores' commercials. He explains how his company differs from other chain stores and gives advice on buying fashion clothing and accessories. Since he is recognized as a professional style expert, his presence in his company's ads can enhance the ads' source:A. credibility.B. attractiveness.C. power.D. differentiability.E. likability.

The presence of the clothing company owner in each of their adverts, would make the consumers believe that the information passed are credible because the company owner is a professional in the area of clothing. Credibility shows the level to which an information/individual is trusted.

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