9.
Typically, ancillary products make up a small percentage of the revenue earned by sports and entertainment professionals.
True
False
10.
A commodity’s demand causes its price to go up.
True
False
11.
Entertainment has been an important part of society throughout history.
True
False
12.
The marketing of a sports or entertainment commodity is pretty much the same as marketing any other commodity.
True
False
13.
The core of marketing is
Real value
Perceived value
Utility
Social media
14.
A consumer who is willing to pay more for a pre-assembled piece of furniture as opposed to a cheaper piece of furniture that has to be put together after purchase recognizes the item’s
Real value
Perceived value
Form utility
Possession utility
15.
An item’s real value is
Equal to its price
Always greater than its perceived value
Equal to the cost of its production
An average of the price of competitor items
16.
A consumer’s family size is part of his or her
Behaviors
Demographics
Psychographics
Market segmentation
17.
What is the primary reason that companies give away content for free?
Because it doesn’t cost them much to hire writers
Because customers are likely to share a company’s content on social media
Because it helps them build a good reputation
Because customers who value their content are more likely to buy products from them
18.
When a fan has a negative experience at an event, they are more likely to share that experience with others.
True
False
19.
When an event marketer attempts to make an event appear as appealing as possible, they are using
Push marketing
Pull marketing
Personalized marketing
Mass marketing
20.
Low-budget sports and entertainment marketers who want to use 21st-century advertising wisely can benefit from
An accountant
A media strategy
Product enhancements
A credit card loan
