1. Google Tag Manager helps you manage your website in which of the following ways? (select all answers that apply) a. Simplify and speed up tag deployment b. Specify when tags should fire c. Manage different versions of tags d. Increase audience reach 2. Google Tag Manager can only be used with Google tags.True / False. 3. To create a tag implementation plan, what are the recommended guidelines? (select all answers that apply) a. Decide which of your existing site tags you can move into Tag Manager b. Decide what static and dynamic values you’ll want to pass from your website c. Choose which tags can collect the data you need d. Decide which Tag Manager account to link to Google Analytics

If you understand what Google Analytics is, then it will not be hard for you to understand what Google tag manager is and how this management tool works. Unlike Google analytics, the core function of the Google Tag Manager is to help create and launch tags from both HTML and JavaScript. Once launched, these tags help you level up your data analytics for your websites or mobile applications and share the data with Google analytics. Advantages of using Google Tag Manager are

Collaboration tools like Slack, Skype, and many others in most companies make work easier. GTM is one of these collaboration tools. With GTM, teams can log in, modify, simplify, and speed up tag deployment instantly and much quickly.
GTM has a feature that helps update tags in your container snippets across your websites and this saves a lot of time.

Apart from tags, Google Tag Manager has five other components that it can use to achieve its strategy. These five components include

Container Snippet
Variables
Triggers
Values
Operators

Triggers, for instance, when used correctly help can tell your tags what time they should collect and send data to different applications.

Deploying and implementing a tag using the Google Tag Manager is very easy. A few guidelines must be followed to achieve this

Decide which of your existing site tags you can move into Tag Manager – You can decide to select a new tag from the default list provided to you in the tag manager or use an existing site tag to move it into the tag manager for later deployment.

Decide what static and dynamic values you’ll want to pass from your website and Choose which tags can collect the data you need - You should also consider configuring a trigger that will tell Google Tag Manager to fire your tag. You may want your tags to fire up on all pages of your site in some cases and a subset of your pages in other cases. You can also add additional configurations like tag names and tracking ID.