Gourmetz, a fast food joint, seeks to launch a new range of organic pizzas. The determinant attributes for the new product range of pizzas are identified as spiciness, flavor, and thickness. The range for each of these attributes is also selected. Cards representing each variant that combines specific levels of determinant attributes are prepared and given to consumers. Then, the best level of each attribute is combined into an overall favorite product. This is an example of _________. a. cost-benefit analysis b. VRIO framework c. SWOT analysis d. trade-off analysis

Trade off analysis is the technique or tool which help in making the decision easier, it is described as the situation or condition, which involve losing one aspect or amount, quantity of something in return for gaining the another aspect or amount, quality.

So, the fast food joint, seeking new range of the organic pizzas and the cards states represent the every variant that combine levels. It is an example of the trade off analysis.