Question

Alhambra’s Fresh Mex restaurant was quickly losing customers over a two-week period. The manager decided to ask his regular customers if they knew what was happening to the crowds that used to visit the place. The information she received was that two blocks away from Alhambra’s, a new Fresh Mex restaurant had opened up that provided meals faster and cheaper. If the manager hadn’t asked her customers, she wouldn’t have discovered the real reason for the decline. With this new marketing research information, what should she do?

Answer 1

Answer:

Explanation:

You should be able to use the customers feedback, research the competition and make adjustments to alhambra's Fresh Mex menu, service and pricing. At this point we would call this a full scale market research on your competitor and how you can bring to the business a unique selling point, which will put Alhambra's Fresh Mex at an advantage point