Question

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing. Group of answer choices True False

Answer 1

Answer:

False.

Explanation:

Soceital marketing is the concept that marketing should not only consider the consumer's need for satisfaction and the companie's goal of maximising profit, but also societie's long term goals.

Soceital marketing is concerned with companies identifying the wants and needs of particular target maket, and providing products in such a way that the target market is satisfied. The well-being of the consumer and society at large is enhanced.