Question

If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.

Answer 1

Answer:

Market penetration strategy.

Explanation:

Market penetration strategy occurs when a business wants to get better market dominance in a market where they already sell products. Usually there is use of pricing, promotion and improved distribution to increase market share.

Ben and Jerry are using promotion techniques to sell more of Chocolate Chip Cookie Dough super premium ice cream. While keeping price constant.