Question

9) An automobile company decides to improve the quality of all its products and bring more variety into its product line. The company has decided to adopt ________. A) focused cost-leadership B) industry-wide differentiation C) industry-wide cost leadership D) focused differentiation

Answer 1

Answer:

The correct answer is letter "B": industry-wide differentiation.

Explanation:

Industry-wide differentiation is a technique used by companies when they diversify their line of goods to reach unexplored sectors of the market and increase their chances of collecting higher revenue. Normally, this practice is carried out by large entities with enough funds for investment and covering risks.