Question

Jean Claude has just completed a new line of designer handbags. He wants the price to communicate to the customer that the handbags are high quality, so he sets it high. He knows that after this season, the price will lower. Jean Claude is using ________.A. Penetration pricingB.Price skimmingC. Target ROID. Competitor based pricingE. Value pricing

Answer 1

Answer:

The answer is B. Price Skimming

Explanation:

In marketing, price skimming is a situation in which a high price is initially charged for a product and lowers it later after achieving its aim.

This type of product can be a luxury good in which high price is deemed as of high quality. The main aim is to gather enough revenue from the premium buyers and lowers it later to attract other customers

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Price Skimming is usually set for products that have short life-cycle