Question

Using the Cuusoo System, Lego develops ideas that are generated by the many children and adults who create a model, take photos, write project descriptions, and submit their idea on the Lego website. This is an example of using __________ to develop new products.

a. sociocultural data
b. demographic data
c. technological data
d. crowdsourcing

Answer 1

Answer:

The correct answer is letter "D": crowdsourcing.

Explanation:

Crowdsourcing aims to externalize or assign tasks to a large group of people that represent part of a company's target market. This market is formed by people who will provide the company with relevant information that will contribute to the development of the business through new ideas.