Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. In this situation, these three attributes are called __________.a. attribute sets.
b. evaluative sets.
c. evaluative criteria.
d. formative criteria.
e. alternative evaluation.
f. evaluative criteria.

There are a number of fundamental criteria that must be used to preliminary evaluate business ideas. The goal is to have a first filter to get the ideas that result in the best projects.

The criteria to consider are:

Demand: Is there an unmet need? How unique is the product? Is there a sustainable differentiation? How is the competition ?, etc.

Staff: Is there an attitude of trust and boldness in the staff? Is there a commitment? Is there passion? Is there honesty and integrity ?, etc.

Operations: Does the revenue model stack costs? Are there any advantages of delivery, resources available? Is there proprietary property? What is the quality of the backup plan ?, etc.

Finance: Are the plan's requirements manageable? Are there possibilities to obtain capital for the launch ?, etc.

Harvest: Will the product or service have high potential value? Is the harvest predictable ?, etc.

Discouraging: Is there any taboo regarding the product? Are there sociocultural barriers ?, etc.

History: What is the profile of the people available (prestige and curriculum of managers)? Do they have a high profile? Do they have a compelling, clear and effective story?

Carpe diem: Compatibility with government objectives? Are there customers, suppliers, potential partners?