Answer: B. Firm and competitor
Explanation: Rashi Glazer is of the opinion that information-intensive markets otherwise known as smart markets are breaking down traditional boundaries, thereby blurring the lines between product offerings, departments, and the firm with its external world, competitors inclusive. For firms deciding to follow the approach to technological advancement while leaving the stability of what already exists often place them at risks since these advancements are by nature risky. Choosing not to either places them at a disadvantage to those firms who decide to and are successful.
