Question

When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed.a. Marketing
b. Product
c. Societal marketing
d. Manufacturing

Answer 1

Answer:

Correct option is (c)

Explanation:

Apart from meeting consumer needs and wants and earning profits, corporation also focus uplifting the society or betterment of the society. The marketing techniques deployed for development of society is called societal marketing.

Since business activities are carried out with the resources available in the society, it is its responsibility to work for the development of society. As such, by eliminating pollution, the hotel management is employing societal marketing as it aims at improving environmental conditions for the benefit of the society.