Question

A middle-class customer (target) base in a region is most concerned with quality and price of products. Which of the following would be considered a best value proposition for the customers?A. a company that identifies unique features of its products without comparing it with a rival's products
B. a company that offers copycat products at low cost but an average quality compared torivalsC. a company that offers the same quality of products as rivals but at a high cost based ongreater market share and higher brand value

Answer 1

Answer:

The correct answer is letter "B": a company that offers copycat products at low cost but an average quality compared to rivals.

Explanation:

As the consumer is focused both on the quality of the product and price, the best value proposition for the product that is likely to purchase must be the result of the combination of those two factors. Then, if a company offers an average quality product at a lower cost, is highly possible to obtain the consumer's preference.