Answer:
Availability heuristics
Explanation:
The availability heuristic is a term that is used in decision making. It occurs unconsciously. According to this term what comes in your mind is most important. In this term, the psychologist thinks that things that come in our minds frequently are more common and most important for us. These terms reflect the world image through these terms. It is a shortcut to make the decision. But this the common shortcut that is used to make the decision quickly called availability heuristics.
John believes that there is a lot of difference between men and women because of the availability of books written on men's and women's differences. He can not recall does anyone say that men and women are the same. This is an example of availability heuristics.