Question

Umpqua implemented all the changes seen in the flagship Roseburg branch in an attempt to become ""the world’s greatest bank."" Which of the following would accurately describe this type of marketing? A. Sensory marketing B. Exposure marketing

Answer 1

Answer:

The answer is A- Sensory Marketing

Explanation:

Sensory Marketing can be described as a type of marketing which makes use of techniques that appeals to all the customer's senses and influence their behavior in relation to the brand. It makes use of the senses (sight, hearing, taste, touch and smell) to relate with the customers on an emotional level in order to help inspire the right mood and drive sales.