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Old Spice used actor and former NFL wide receiver Isaiah Mustafa to act as its spokesman as the "Old Spice Man." It filmed humorous videos of the actor that went viral online. Old Spice saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Old Spice use?

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Answer:

Market penetration strategy

Explanation:

Market penetration strategy focuses on marketing your current products or services to your established markets in order to obtain greater market share.... – Enhancing the current products in order to grow its share of the market and push out rivals

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