Answer: The dress is an example of a WANT in the basic consumption process
Explanation: A want is a desire for a thing or goods. It is different from a need or necessity.
In the basic consumption process, a want categorises a desire for consumption of a particular good a consumer already has.
For example, a consumer already having a Toyota car may desire the purchase of a Mercedez benz. This is a typical example of a WANT.
